Tuesday, February 12, 2013

Homepage Research: Bonobo

Bonobo:
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Website provided by CrowdSurge Services. 
 http://www.crowdsurge.com/services/?menu=services
Company that provides digital advocacy and ticket distribution for artists, musicians, and such.

Critique: They used a zoomed-in image of their most recent album cover as the banner background, which I find to be a very good idea. This frames the video of a new song, which is neatly aligned alongside the full album cover and a link. To me, this the perfect presentation for a music artist's website; their newest release front and center, with a sample and a link to purchase it. The text underneath incorporates the album's green color,  against a white gradient background. This counters nicely to the light text on dark background that the banner above has going on. The information presented continues to be important enough for the front page, being tour dates and news and such. With organization like this, the site fits the simplicity of the band's music, which is the most important; it probably attracts the type of crowd the music is for.

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