Monday, February 25, 2013

Homepage Research: Ulta

Ulta:
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Copyright © 2000-2013 ULTA Salon, Cosmetics & Fragrance, INC.

Critique: The muted gray and orange colors aren't bad, but it'd be better if they were carried throughout the site a little better, like having the ads match that color scheme instead of being pink. Also, like most cosmetic websites, this one has no background. Backgrounds can help keep a theme flowing throughout a page, as well as help identify one company's site from another, so I don't agree with most cosmetics sites having blank backgrounds. One last thing that kind of annoys me is the navigation  The boxes don't change size according to how long the word is, so the links look a little disorganized/cluttered. Aside from the, the page is very well organized. The mass number of product ads is kept manageable with various sizes and presentations, from a fading ad to a three category page viewer at the bottom. And despite the ads following a different color scheme from the rest of the site, they at least match each other, which helps keep it all together,

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