Saturday, May 4, 2013

Homepage Research: London

London:
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© City of London 2013

Critique: The site as a whole is well-designed. My favorite part is the color-coded drop down menu, however, I'd change the colors on it to match the site better. The red and grey scheme is very attractive, and rainbow doesn't really tie in well. The same goes for the blue and such bars underlining the categories of information. The text in places like "Most Popular" and in the logo is a little blocky, so smoothing them out would help. Aside from that, I love how the split navigation is set up, and the large image is very beautiful against the rest of the site as they use the theme colors in the shirts. It's an easy way to change up the site colors and add variety for when they decide to change the photo.

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