Saturday, May 4, 2013

Homepage Research: Pheonix, Arizona

Pheonix:
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Critique: The overall site isn't bad. It's organized pretty well, but there's nothing directing your eyes. The main purple and gray colors of the site are scarce and spread out too much, so the all photos make everything too chaotic. If they made room for a background color and added solid backgrounds to the header and body, the welcome photo would feel more included. I'd also get rid of the photo links on the right side of the body area and just replace those with text links. I'm a fan of the simplicity of the header and footer, and it would make a world of difference of the 'eServices' block to the left of the welcome image matched up to a color in the welcome image. And the featured video area has too much white space.

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