Saturday, March 9, 2013

Homepage Research: Hugo Boss

Hugo Boss:
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© 2012 HUGO BOSS

Critique: First of all, the ad catches my eye right away. Its color's are vivid without clashing with everything else; the black and gray gradients are a good idea in that they keep this effect universal with any ad. The entire top bar is well organized, considered all that's up there. I admire how the two navigations are kept separate, and the 'My Account' link is well placed and aligned above the shopping cart link and search bar. The homepage is well put together and includes everything any other site presents without looking cluttered. The style of the homepage suits the company.

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