Friday, March 15, 2013

Homepage Research: Massive Attack

Massive Attack:
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Created by Kwame Corp, a digital advertising agency.

Critique: The large album image isn't bad, as it's always a nice touch to have on a band site, but it might be made better by adding a gradient to the bottom edge so that it disappears into the background a little more. They did a really nice job on the color scheme, especially swapping the color of the category backgrounds; when on a lighter background, they're darker, then they're lighter on a darker background. This meshes with the main background gradient very well, and I like how they applied the same light on dark/dark on light concept with the navigation and the footer. It would help their page a little, though, if they had their playlist set up, and if there wasn't so much random information. Placing a limit onto how many blog posts appear on the homepage would help, as well as having some sort of information under their live performance category, even if it just says something like, 'coming soon'.

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