Sunday, March 10, 2013

Homepage Research: MoMA Store

MoMA Store:
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Copyright 2012 The Museum of Modern Art Store All Rights Reserved

Critique: The MoMA store site is a branch off of the museum site itself, so including the link back to the original page near the footer was a good idea. Keeping the links and font like the MoMA logo in the header was a good idea, too, as it keeps the page minimal and uncluttered. My favorite part is how the change the header and footer color schemes to match the them of the ads, and this time they used black to contrast with the large rainbow ad. Everything's in it's place and organized well, like the two navigations being of different sizes and colors. Lastly, I admire the way they extended the different color header and footer bars from side to side and kept the content in the body center; it feels as if there's no wasted space and keeps everything divided.

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